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Station Profile 

brunomars 2Format & Call Letters

Urban Contemporary - WJTT FM

Format Description

Power 94 is Chattanooga's People Station. Power 94 gives you the ability to reach and engage more than 90% of ALL Black Consumers 18 to 54 in the Chattanooga Metro.

Power 94 has been the dominant Urban station in Chattanooga since 1981 – a true Urban Legend in the broadcast industry and the “soundtrack” of the lives of generations of Chattanoogans.

Power 94 has won numerous Industry awards including the prestigious Marconi Award for Broadcast Excellence from the National Association of Broadcasters (NAB).

Power 94 targets affluent adults in their prime acquisition years. Power 94 also performs well in the 18 to 54 demographic. 


Chattanooga's Power 94 is designed to reach active consumers. We strive for cutting-edge, yet familiar variety and continuous music sweeps to keep our audience entertained.

Chattanooga's Power 94 is designed to reach active consumers in their prime spending years.

Artist Profile: Power 94 plays great artists like Jidenna, Drake, Janelle Monae, Bruno Mars, Childish Gambino, Beyonce, Tech N9ne, Goodie Mob, Chris Brown, Roy Woods, Roy Woods, Nicki Minaj, Cardi B, Kendrick Lamar, Migos and more.

Power 94 Philosophy: Power 94 is committed to its continued level of outstanding involvement in the community. Community involvement is the bedrock of our success.

Reach an audience that is uniquely loyal to the station and responsive to advertisers that seek their business. 55.1% of Power 94 listeners name It as their “Preferred” Station!

Get your message out to over 65,000 potential new customers each week with Power 94 FM.

Demographic Profile 

Power 94 has wide demographic appeal with consumers who have large purchasing power! 

Age: Power 94 super serves Alexandria and surrounding areas targeting Adults 21 to 34.

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Gender: Approximately 60% of Power 94 listeners are female while 40% are male.

Education: 39% of Power 94's adult listeners have attended college.  

Occupation: Power 94 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

The Churban lifestyle includes every ethnic group and Power 94 offers the most diverse audience in the Alexandria area. 50% of Power 94 audience is African American and 50% are white. 

Employment: 46% of Power 94 listeners are employed and earn $ 25K to $45K. 

Power 94 listeners are in their prime earning and spending years.

Lifestyle Profile

Power 94 listeners have high disposable income and great purchasing power!

Income: Over 30% of Power 94 adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000. Over 30% have a annual income of $50,000 to $100,000

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Spending: Power 94 targets listeners with large purchasing power with retail sales in Alexandria and surrounding areas.

Investments: Power 94 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: Power 94 attracts listeners who actively participate in exercise and fitness, biking, hiking, and enjoy going out to music concerts, sporting events, and bars and restaurants.

Get more customers and increase sales with Power 94.

Here's Why Power 94 Targets Women

woman shopping 11280% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
25% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.85% of all new vehicle purchases are directly influenced by a woman.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Power 94 targets listeners with purchasing power in Chattanooga and surrounding areas.

Power 94 Listener

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- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Target young adults in their prime acquisition and buying years with Power 94.

African American Consumer Facts

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The number of African-American households earning $75,000 or more has grown by 63.9 percent in the last decade – a rate greater than that of the overall population. This continued growth in affluence, social influence, and household income will continue to impact the community’s economic power, especially with women.

The percentage of African-Americans attending college or earning a degree has increased by 44 percent for men and 53 percent for women. Higher educational and professional success, along with a lower birth rate, is increasing both the age and affluence of the population, increasing the demand for aging, health care, and financial management services.

woman 62African-Americans are heavy users of electronic media, providing marketers many opportunities to access them with advertising and images that are appealing and highlight their services.

African-American women tend to be the primary decision-makers for most household buying decisions. Marketers should be utilizing advertising messages and images that appeal to them.

Trends in technology adoption and social networking also provide this group an influence over popular culture beyond the limits of ethnic categorization.

Wake Up With Rickey Smiley Weekday Mornings On Power 94 

Crazy good, quick-paced and anchored by one of the nation’s most popular comedians, The Rickey Smiley Morning Show is one of the fastest growing radio programs in the country and it's heard exclusively on Power 94.

Alexandria ricksmilely

Heard in nearly 60 markets nationwide, funnyman Rickey Smiley is known for making millions laugh. As a much-loved comedian, television host, and top rated nationally syndicated radio personality, With the distinct ability to take everyday observations and skillfully create comedic gold, Smiley is a standout in the entertainment world.

ISmiley has taken the world by storm with his unique blend of comedy and irreverent commentary. Every morning, Smiley brings to life his many beloved characters and bits, such as, his famous prank phone calls, “Paternity Test Tuesday”, “Wake Up Wednesday” (political talk), “Gary’s Tea”, “News You Can’t Use”, or “The Joke of the Day”.

Smiley is the only comedian who has had the honor of hosting BET’s “Comic View” for two seasons. He has made numerous television and movie appearances over the years and has produced six comedy CDs. 

A proud member of Omega Psi Phi Fraternity, Incorporated, Smiley spends most of his free time in his hometown of Birmingham, Alabama with his children.

The Rickey Smiley Show weekdays from 5 AM to 9 AM on Power 94.

Power 94 Coverage Map

chattanooga powermap

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