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Station Profile

Format & Call Letters

Urban AC -  WMPZ FM

Format Description

Groove 93 is the only Urban Adult Radio Station in the area and is targeted to reach affluent adults 35 to 64.

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Groove 93 is the most effective way to reach Black Consumers 45+ in the Chattanooga Market. No other medium can reach this valuable consumer segment as efficiently.

Groove 93 is the perfect complement to sister station Power 94 in that it serves the upper end of the Urban demographic spectrum. The two stations combine to deliver nearly all Black Consumers in the Chattanooga Metro – no other medium reaches this consumer 

segment as efficiently or effectively.

The majority of the Groove 93 audience is Women 35+, one of the most sought-after demographic by advertisers. 

Programming: Groove 93 is Chattanooga's exclusive Urban Adult Contemporary radio station playing a blend of R&B and Classic Soul music. The music audience is primarily 35+ African American.

The income for African American households making $75,000+ has grown by over 60% in the last decade.

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Artist Profile: Groove 93  features R&B and Classic Soul by artists like Charlie Wilson, Luther Vandross. Bruno Mars, Anthony Hamilton, Alisha Keyes, Beyonce, Toni Braxton, Earth Wind & Fire, Anita Baker, Barry White, BB King, Gladys Knight, Keith Frank, and Tucka.

Groove 93 is the source for news, information for thousands of African Americans in the Chattanooga area.

The station boasts a heavy emphasis on music, personality, and community involvement. Groove 93 is truly a “community” radio station, connecting with its audience on a personal level. The unique relationship between the station and its audience makes this a very effective marketing platform.

Get exposure to over 21,000 potential customers each week with Groove 93 FM.

couple 46Demographic Profile

Groove 93 listeners are in their prime spending years.

Age: Groove 93 targets adults 25 to 54.

Gender: Females 12+ living in Chattanooga favor Groove 93's format.

- 59.9% of  Urban AC listeners on Groove 93 are female while 40.1% are male.
- The majority of this consumer group falls significantly into the 35 to 64 age group.

Education: Approximately 50% have attended college. Almost 35% have completed high school.

Household Income: Groove 93 listeners have earning power.

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- Over 20% have an income of $75,000.
- Over 40% have an annual income of more than $50,000.

- Over 30% of adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 

Occupation: Groove 93 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Groove 93's format targets consumers with high disposable income. 


Groove 93 Listeners

couple 66- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
-  Are big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoy going out to restaurants often every month. Almost  90% went out in the past month.
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Home: Groove 93 targets homeowners. 

A huge category with these consumers is home improvement and home decorating.

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In the past year, many of Groove 93 listeners have spent money on painting or wallpaper, remodeling bathrooms, and kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.

Investments: Groove 93 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: Groove 93 attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. Groove 93 listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Groove 93 listeners are in their prime income and spending years.


African American Consumer Facts  

work 1The number of African-American households earning $75,000 or more has grown by 63.9 percent in the last decade – a rate greater than that of the overall population. This continued growth in affluence, social influence, and household income will continue to impact the community’s economic power, especially with women. 

The percentage of African-Americans attending college or earning a degree has increased by 44 percent for men and 53 percent for women. Higher educational and professional success, along with a lower birth rate, is increasing both the age and affluence of the population, increasing the demand for aging, health care, and financial management services. 

couple 33African-Americans are heavy users of electronic media, providing marketers many opportunities to access them with advertising and images that are appealing and highlight their services. 

African-American women tend to be the primary decision-makers for most household buying decisions. Marketers should be utilizing advertising messages and images that appeal to them. 

Trends in technology adoption and social networking also provide this group an influence over popular culture beyond the limits of ethnic categorization.


Here's Why Groove 93 Targets Women

woman 6780% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
25% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
85% of all new vehicle purchases are directly influenced by a woman.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Groove 93 targets listeners with purchasing power in Chattanooga and surrounding areas.


Wake Up To Tom Joyner Weekdays 5 AM To 9 AM On Groove 93

The Tom Joyner Morning Show is the nation’s #1 syndicated urban morning show, which airs in more than 105 markets reaching nearly 8 million listeners.

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Tom Joyner earned the nickname “The Fly Jock” and “The Hardest Working Man in Radio” by working long hours and flying between his morning job (in Dallas, Texas) and afternoon job (in Chicago, Illinois) every weekday for eight years, collecting over 7 million frequent flyer miles.

Tom Joyner was elected into the Radio Hall of Fame. He has received Impact Magazine’s “Joe Loris Award” for Excellence in Broadcasting. He has received Billboard’s “Best Urban Contemporary Air Personality” award. Impact Magazine’s “Best DJ of the Year Award” was renamed “The Tom Joyner Award” because he received it so many times.

Tom did not forget his roots when he signed onto the Tom Joyner Morning Show. He set up a foundation that earmarks dollars for students and schools that have run out of money. The Tom Joyner Foundation has raised more than $60 million to help keep students in historically black colleges and universities. The Foundation, just like the morning show, his website, events and his other endeavors, exists to “super-serve” the African American community.

The Morning Show with co-hosts Sybil Wilkes also features Roland Martin as well as “Inside Her Story” with Jacque Reid. Sherri Shepherd, Kym Whitley, Guy Torry and Damon Williams are special co-host weekly.

Start your day with the Tom Joyner Morning Show weekday mornings 5 AM to 9 AM on Groove 93.

  Groove 93 Coverage Map 

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