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Station Profile

Format & Call Letters

Sports Radio - WALV FM

Format Description

ESPN 105.1 is your #1 Radio Station For Local And National Sports. 

ESPN 105.1 The Zone is Chattanooga’s Only 24/7 Sports Radio The ability to reach an audience that is emotionally engaged with what they’re hearing on a level beyond compare with other formats. Reaching an audience this engaged is the pinnacle of effective marketing.

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ESPN 105.1 is #1 for reaching Men 18+. Reach Men with Above Average Income. 51% of ESPN 105.1 FANS have household incomes of $50k+ as compared to 27% of the general population. That translates to disposable income that can help drive business!

ESPN is the #1 Most Recognized Name in sports. Most Favorably Ranked sports brand. Most Talked-About media brand among males. It’s the most efficient way to reach a distinctly Male audience.

ESPN 105.1 mixes today's top syndicated sports personalities, along with the very best local sports talk hosts for a unique mixture of hot sports opinion.

ESPN 105.1 is where sports fans come first. Since we're passionate our sports fans are too. The ESPN 105.1 format has the most loyal listeners of any format. We have affluent fans that love to debate and discuss sports. Get the day's top sports stories on ESPN 105.1. 

sports 2ESPN 105.1 listeners love debating the top stories in sports, getting behind the scenes look at the life of popular athletes, and listen to get an in-depth look at sports players, teams, personalities, and much more. ESPN 105.1 features top quality original shows and exclusive programming to connect fans with their favorite sports, teams, and players. We also engage passionate fans who stay connected to their schools through sports.

ESPN 105.1 is targeted to reach affluent men 35+ with high earning power in their prime spending years.

More than an audience – it’s a fanbase. Our fans are loyal to the brand, their favorite shows, and content, and continually support our partners. ESPN Fans tend to be affluent and educated – a winning combination for advertisers.

ESPN 105.1 features the best In sports programming making it a must buy for advertisers.

Demographic Profile

ESPN 105.1 has wide demographic appeal with consumers who have purchasing power!

couple 40Age Composition: ESPN 105.1 targets men  25+. The median age of ESPN 105.1 listeners is 46 years old.

- Almost 25% of Sports listeners in America are adults 45 to 54 years old.
- Over 20% of Sports listeners in America are adults 55 to 64 years old.
- Almost 15% of Sports listeners in America are adults 65+.
- Over 20% of Sports listeners in America are adults 35 to 44 years old.
- Almost 20% of Sports listeners are adults 25-34 years old.

Gender: ESPN 105.1 targets men. Approximately 90% of ESPN 105.1 listeners are male: and 10% are female.

Household Income: Sports listeners in America have high earning power.

man 16- Over 48% of Sports listeners in America have an income over $75,000.
- Almost 25% of Sports listeners in America have an income of $50,000 -$74,999.
- Almost 25% of Sports listeners in America have an income of$25,000 - $49,999.
- Almost 70% of Sports listeners in America have an annual household income of over $50,000 a year.

Occupation: ESPN 105.1 listeners are employed as Owners, Managers or Professionals, employed as Tradespeople, employed in the Sales and Service industry and are also employed as Administrators or Clerical staff.

education 1Education: ESPN 105.1 listeners are well educated

.- Over 45% are College graduates.
-  Over 30% have attended community college.
-  Over 20% have a high school diploma.

Get your message out to over 21,000 potential new customers each week with ESPN 105.1.

Lifestyle Profile

ESPN 105.1 targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years.

construction 20- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

ESPN 105.1 targets listeners with purchasing power.

ESPN 105.1 Listeners Are Active Consumers

man 21- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras
-Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: ESPN 105.1 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: ESPN 105.1 attracts listeners actively participate in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts. 

sports 3ESPN 105.1 has wide appeal to consumers who have huge disposable income!

ESPN 105.1 has committed to super-serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community. 

At ESPN 105.1 we love taking part in community events and getting behind local causes that affect our listeners.

ESPN 105.1 is extremely proud of its commitment to the community radio station that actively supports hundreds of worthwhile causes.

sports 4ESPN 105.1 Is Built For Advertisers

ESPN 105.1 is unique among other radio formats. Due to the nature of this format, people listen to ESPN 105.1 differently.

ESPN 105.1 is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest from sports events and stories. ESPN 105.1 listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on ESPN 105.1.

ESPN 105.1 is a  great investment and delivers the very best results for your business.

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ESPN 105.1 Schedule Weekday Schedule

4:00 a.m. – First & Last
6:00 a.m. – Golic & Wingo
10:00 a.m. – The Dan Le Batard Show with Stugotz
1:00 p.m. – The Stephen A. Smith Show
3:00 p.m. – Press Row
6:00 p.m. – Spain & Fitz
7:00 p.m. – The Chuck Oliver Show
9:00 p.m. – ESPN National Programming

Grow Your Business With ESPN 105.1 The Zone

Interested in advertising on ESPN 105.1 The Zone? We have a package to fit your budget!

ESPN 105.1 is the sports leader in Chattanooga, featuring a mix of both local and nationally syndicated sports programming.

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ESPN 105.1 The Zone is also the exclusive rights holder of the Atlanta Falcons and Atlanta Braves in the Chattanooga market. Our experienced sales team will walk you step-by-step through the advertising process.

In addition to ESPN 105.1 The Zone, Brewer Media Group owns and operates four (4) other local radio stations (Power 94.3 – Urban Contemporary, Groove 93.5 – Urban Adult Contemporary (R&B),  BIG 95.3 – Classic Hits and EASY 106.9 – Soft AC) covering every demographic. Advertising on our multiple websites and online platforms is also available.

Give us a call today and hear your company, business or product on the radio tomorrow.

ESPN 105.1 Coverage Map

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