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Station Profile

train no 3dFormat & Call Letters

Soft Rock/Adult Contemporary -  WPLZ FM HD2

Format Description

Easy 106.9 targets consumers with a high disposable income.

Easy 106.9 is Chattanooga’s Soft Adult Favorites, playing familiar artists from the 70’s to today. The format is designed to perfectly compliment sister station Easy 106.9

Easy 106.9  boast high-income, highly educated (mostly female) listeners and they remain strong in the midday daypart, reinforcing the formats reputations as “at-work” strongholds. Soft AC stations performed significantly higher in the weekday middays than overall, and their listeners rank high in household income and education categories. 

Easy 106.9 has a wide range of the best music ever made which makes it the easy choice for everyone at work. That is why Easy 106.9 is Chattanooga's Official at Work Station.

elton john no 3dTarget Audience: Easy 106.9 is targeted to women 25-64. The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

Easy 106.9 continues to dominate in its target demo. Easy 106.9 targets active consumers with purchasing power.

Artist Profile: Easy 106.9 is full of great hits from core artists like Elton John, Kenny Loggins, Fleetwood Mac, REO Speedwagon, Journey, Kelly Clarkson, Katy Perry, Chicago, Adele, Maroon 5, Pink, Train, Rod Stewart, Bruno Mars, Jason Mraz, Cyndi Lauper, Matchbox 20, John Mayer and many more.

Concentrated Audience: With a median age of 57, Easy 106.9 listeners are in their peak earning years. This presents an opportunity to reach a concentrated group of consumers that have the means to help drive business growth.

Get exposure to over 14,000 affluent customers each week with Easy 106.9.


Demographic Profile

Easy 106.9 listeners have spending power.

Age: Easy 106.9 targets woman in the prime 25-64 demographic.

chattanooga demo easy


Gender:
 Females 12+ favor Easy 106.9.

couple 18-  Approximately 60% of Easy 106.9 listeners are female and 40% are male.
- The majority of this important demographic falls significantly into the 25 to 64 age group.

Household Income: Easy 106.9 listeners have high earning power. Over one third have an annual income over $$75,000.

- Over 35% have an income of $75,000.
- Over 22% have an annual income of $50,000. to $75,000.
- Over 26% have an annual income of $25,000 to $50,000. 
- Over 55% have an annual income of more than $50,000 a year.

Occupation: Easy 106.9 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

woman 50Education: Easy 106.9 listeners are well educated.

- Over 28% have completed college or more.
- Over 35% Have completed some college.
- Over 60% of Easy 106.9 listeners have attended college.
 

The number of people in the household under 12 years of age:

- None 63%
- One 21%
- Two 10%
- Three or More 4%

Easy 106.9 listeners are in their prime earning and spending years.


Lifestyle Profile

Easy 106.9 targets affluent homeownersA huge category with these consumers is home improvement and home decorating.

construction 22 Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Easy 106.9 listeners are huge shoppers with purchasing power.

Easy 106.9 Listeners

Easy 106.9's
exclusive Soft Rock format allows advertisers to reach a large consumer group that can’t be reached with any other station.

couple 17- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, and HDTVs.
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoyed going out to restaurants often every month. Almost 90% went out in the past month.
- Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.

InvestmentsEasy 106.9 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

ActivitiesEasy 106.9 attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. 

Easy 106.9 listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Easy 106.9 listeners are in their prime income and spending years.


Here's Why Easy 106.9 Targets Women

woman 6880% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.


Evenings with Delilah On Easy 106.9

The top-rated show features Delilah's distinctive blend of story-telling, sympathetic listening, and encouragement - all scored with adult contemporary music.

Often referred to as the "Oprah of Radio," Delilah attracts millions of listeners on more than 150 radio stations, making her the most-listened-to woman on radio in the U.S.

delihah

Delilah Rene was (born February 14, 1960, North Bend, Oregon) is an American radio personality, author, and songwriter, best known as the host of a nationally syndicated nightly U.S. radio song request and dedication program, with an estimated 8 million listeners.

Delilah says her show is a "safety zone where listeners take off their armor, slip into something comfortable, and sit around the electronic hearth and share their secrets.”  She adds that her audience is "just like me and the two women working on the show, who were once listeners. We are single parents who work hard to strike a balance between family and work life. We also enjoy our friendships and remember to laugh as much as possible."

Listen to Delilah weekday evening exclusively on Easy 106.9.

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