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Station Profile


Format & Call Letters

Classic Hits - WPLZ FM

Format Description

BIG 95.3 plays Chattanooga's Greatest Hits!

BIG 95.3 plays the 70’s, 80’s and early 90’s. The station is carefully curated to appeal to affluent Adults 35 to 64 years of age and has an upbeat Music Intense presentation.

Artist Profile: We play Superstars like The Police, Queen, Rolling Stones, Phil Collins, Journey, Prince, AC/DC, Guns n' Roses, Eagles, John C Mellencamp, Billy Joel, Foreigner, Fleetwood Mac, Bon Jovi, Supertramp, Aerosmith, Steve Miller, and Eric Clapton make this format one that will stand the test of time! 

eagles no3dThe BIG 95.3's Classic Hits music format has grown as one of the fastest growing formats in America over the past decade.

BIG 95.3's Classic Hits music format has also become a very popular at work choice for listeners. 

BIG 95.3 allows advertisers to reach a large consumer group that can’t be reached with any other station.

BIG 95.3'sis designed to reach active consumers in their prime spending years.

BIG 95.3's core audience is in the key 35 to 64 demographic – those with the most disposable income. Reach an audience that is distinctly Adult and affluent.

The BIG 95.3's Classic Hits music format continues to be one of the most top rated formats in America for advertisers.

Demographic Profile

BIG 95.3 has wide demographic appeal with consumers who have purchasing power!

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Age Composition: Over 75% of Classic Hits listeners in America fall into the 25-64 age group. 

- Almost 30% of Classic Hits listeners in America are adults 45 to 54 years old.
- Over 25% of Classic Hits listeners in America are adults 55 to 64 years old.
- Almost 15% of Classic Hits listeners in America are adults 65+.
- Over 12% of Classic Hits listeners in America are adults 35 to 44 years old.  
- Almost 10% of Classic Hits listeners are adults 25-34 years old.

Gender: Almost 58.2% of BIG 95.3 listeners are female while over 41.8% are male.

couple 19Household Income: Classic Hits listeners in America have high earning power.

- Over 30% of Classic Hits listeners in America have an income over $75,000.
- Almost 25% of Classic Hits listeners in America has an income of $50,000 -$74,999.
- Over 26% of Classic Hits listeners in America has an income of $25,000 - $49,999.
Over 55% of Classic Hit listeners have an annual household income of over $50,000 a year.

Occupation: BIG 95.3 listeners are employed as Owners, Managers or Professionals, employed as Tradespeople, employed in the Sales and Service industry and are also employed as Administrators or Clerical staff.

Education: BIG 95.3 listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

Investments: BIG 95.3 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: The BIG 95.3 attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends.

These listeners dine out frequently, attend local and regional sporting events and concerts.

Get your message out to over 34,000 potential new customers each week with BIG 95.3.

Lifestyle Profile

BIG 95.3 listeners are in their prime earning and spending years.

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Home: BIG 95.3 targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

BIG 95.3 targets listeners with purchasing power in Chattanooga.

BIG 95.3 Listeners

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- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories. 

Market your business to over 20,000 active consumers each week with BIG 93.3.


Consumer Spending Profile

BIG 95.3 attracts consumers that spent heavily in the following categories in the past year.

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Many of BIG 95.3 listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased healthcare products in the past year.
- Purchased auto maintenance in the past year.
- Purchased vacations in the past year.
- Purchased tickets to concerts and sporting events in the past year.
- Purchased pet supplies in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

BIG 95.3 targets listeners with retail purchasing power.

community 3We Are Chattanooga

BIG 95.3 is committed to super-serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community.

At BIG 95.3 we love taking part in community events and getting behind local causes that affect our listeners.

BIG 95.3 is extremely proud of its commitment to actively supports hundreds of worthwhile causes.

BIG 95.3 Coverage Map

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